Product partner to two AI-first startups
Guiding founders through positioning, onboarding flows, and the feedback loops that turn early access into sustainable demand.
AI and ML Strategist · Advisor · Writer · Speaker
I help leaders build AI-Enabled products, organizations and services that generate value from week one.
Jerelle Gainey is an AI and ML Strategist — helping leaders build AI-Enabled products, organizations and services that generate value from week one.
Focus
Combining AI and ML to enable Next Best Action that feels inevitable.
Jerelle works with mission-driven startups to translate complex problems into elegant product direction. His background spans venture-backed SaaS, data-rich platforms, and cross-platform experiences used by millions of people every month.
He blends research, storytelling, and systems-level design to help teams align, ship, and learn faster — without burning out or losing sight of the humans on the other side of the screen.
Currently
Where the work is happening right now.
Writing the Systems Drift newsletter
Weekly essays unpacking how small teams can stay opinionated as they scale operations, people, and product.
Advising at Build Lab ATL
Coaching product leads on experimentation cadence, roadmap storytelling, and what to measure when everything feels urgent.
Featured writing
Signals from the field.
Operating with product conviction when stakes are high
A playbook for staying decisive in ambiguous markets without over-rotating on process.
Simple systems that scale with your first 1,000 customers
How constraint-driven design keeps teams building value instead of bureaucracy.
Crafting roadmaps people actually read
Use narrative structure, shared vocabulary, and pacing to align product, GTM, and leadership.